Scales had a large base of clients in the outdoor sector, ranging from hunting to painting. It was thrilling to explore this space. With a lean interactive department, I worked on everything from concept design to coding out the project. By the next month, we had doubled our numbers to a team of four. I was able to take a step back from the heavy production and work on concept, UX, and design for a few sites. I then began picking up a banner ad here and there for 3M. At my most effective, I was working with third party agencies to elevate the creative for e-commerce experiences that had been in the works since before my arrival. These experiences made me realize my passion for concepting in the digital space.