Kohl’s Cyber Week

Being pushed to find ways to disrupt the everyday flow of sale tactics, my leadership included me in a small cross-channel team of creatives. This led to one of my most inspired projects to date. Pulled together for the sake of collaboration and cohesion, our task was to execute a style guide for Cyber Week. Not only was it amazing to volley ideas with new peers, but also to have a fresh objective. We weren't just trying to say 20% off as loudly as possible, we were trying to say it most memorably. The creative was resounding, we even had additional budget allocated for a broadcast spot.


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