Kohl’s 2014

In 2014, we really hit the ground running. We had a great Spring toolkit utilizing some of my favorite design principles, simplicity and white space! It sounds, well, simple, but it's a daily challenge to help our business partners understand the importance of digestible messaging. We have elevated the creative to a record high. By helping our strategy partners to prioritize their business goals and our merchants to understand more visible products aren't necessarily going mean increased sales, we are serving our customer better than ever. We still have our give and take, but we are partnering better than ever to surprise and delight our brand lovers.

PROJECTS

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